Lafarge SWOT Analysis
Here is a detailed SWOT analysis of Lafarge covering strengths, weaknesses, opportunities and threats.
Lafarge Strengths
- One of the Market Leaders in cement industry worldwide
- Operations in 50+ countries makes it one of the global leaders in constructionand real estate
- Strong supply chain makes its operations effective
- Over 60,000 people are employed in the organization
- The product portfolio includes Cement, Construction aggregates, asphalt production and concrete
- Reshuffling in the top management has resulted in a more focused and strategic business approach
- Consistently improving financial trends have boosted the business operations
- The company has done major innovations and made landmark monuments across the world in also places like Greece, South Korea etc
Above are the strengths in the SWOT Analysis of Lafarge. The strengths of Lafarge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lafarge Weaknesses
- Strong competition means limited market share growth
- Instances of legal cases and alleged violations have sometimes hurt the brand name
These were the weaknesses in the Lafarge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lafarge Opportunities
- Acquisitions of smaller players would make them a stronger brand
- Can target other competitor’s customer base
- Strategic marketing and advertising would help increase brand recall and credibility further
Above we covered the opportunities in Lafarge SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lafarge Threats
- Challenges in post merger operations can affect business
- Strong competition in all operating countries
- Increasing costs of operations, rising furls prices etc would all be a threat
The threats in the SWOT Analysis of Lafarge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lafarge SWOT analysis.
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About Lafarge
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lafarge Overview | |
|---|---|
| Parent Company |
Lafarge |
| Category |
Construction Materials |
| Sector | |
| Tagline/ Slogan |
Building Better Cities |
| USP |
Innovating and Contributing to Society |
| Lafarge STP | |
| Segmentation |
Construction and real estate |
| Target Market |
High Income groups, Tier I and Tier II builders, Premium Projects |
| Positioning |
Market Leader of cement, High Brand Equity |
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