Major League Soccer SWOT Analysis
Here is a detailed SWOT analysis of Major League Soccer covering strengths, weaknesses, opportunities and threats.
Major League Soccer Strengths
- Increasing interest in soccer among the youth in USA and Canada
- Healthy financial condition of most of the clubs
- Presence of global superstars like Thiery Henry and David Beckham
- Good infrastructure and stadiums for the players and fans
- Good coverage and popularity across the American continent
Above are the strengths in the SWOT Analysis of Major League Soccer. The strengths of Major League Soccer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Major League Soccer Weaknesses
- The quality of football is not the same as the European leagues
- Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
- Although the league has a few global superstars, but most of them are past their prime
- No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football
These were the weaknesses in the Major League Soccer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Major League Soccer Opportunities
- Exploit the growing interest of the American youth in football
- Cash in on David Beckham and Thiey Henry’s global fan base and promote the league
- Make the league more attractive by luring more international superstars who are at their peak
Above we covered the opportunities in Major League Soccer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Major League Soccer
Major League Soccer Threats
- Threat from other sports like basketball, baseball
- Threat from other cash rich and emerging leagues like the Chinese League
The threats in the SWOT Analysis of Major League Soccer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Major League Soccer SWOT analysis.
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About Major League Soccer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Major League Soccer Overview | |
|---|---|
| Parent Company |
United States Soccer Federation |
| Category |
Soccer League (USA) |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
A competitive football league with an increasing fan base and global superstars |
| Major League Soccer STP | |
| Segmentation |
All soccer fans in the USA and Canada |
| Target Market |
Male in the age group of 15-60 |
| Positioning |
A cash rich and competitive league with an increasing fan base |
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