Wimbledon SWOT Analysis
Here is a detailed SWOT analysis of Wimbledon covering strengths, weaknesses, opportunities and threats.
Wimbledon Strengths
- Various Wimbledon traditions, like white clothing and royal patronage
- The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc
- Excellent television coverage across the world
- Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills
- Best trained Ball Boys and Ball Girls
Above are the strengths in the SWOT Analysis of Wimbledon. The strengths of Wimbledon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wimbledon Weaknesses
- Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis
- Since the grass court season is the smallest in tennis, players do not get enough practice before the tournament
These were the weaknesses in the Wimbledon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wimbledon Opportunities
- If the grass courts become as fast as in the 90s, the tennis will be much more interesting
- In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed
- Use the Wimbledon brand to nurture more talent and tap youngsters
Above we covered the opportunities in Wimbledon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wimbledon Threats
- As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis
- Threats from the other grand slams of tennis, which are increasing in popularity
The threats in the SWOT Analysis of Wimbledon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wimbledon SWOT analysis.
About Wimbledon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wimbledon Overview | |
|---|---|
| Parent Company |
All England Club, London |
| Category |
Grand Slam Tennis Tournament |
| Sector | |
| Tagline/ Slogan |
The Championships Wimbledon |
| USP |
The oldest and the most prestigious tennis tournament |
| Wimbledon STP | |
| Segmentation |
All tennis enthusiasts |
| Target Market |
Male and Female in the age group 15-60 |
| Positioning |
Most exciting and fast-paced tennis(Grass Court) |
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