National Hockey League NHL USA SWOT Analysis
Here is a detailed SWOT analysis of National Hockey League NHL USA covering strengths, weaknesses, opportunities and threats.
National Hockey League NHL USA Strengths
- The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports
- Presence of highly skilled players from across the globe
- High Revenue from sponsorship and television rights
- Loyal fan base for every team resulting in high audience in every match
- Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base
- Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image
Above are the strengths in the SWOT Analysis of National Hockey League NHL USA. The strengths of National Hockey League NHL USA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
National Hockey League NHL USA Weaknesses
- Lower fan base when compared to the other professional leagues in USA
- Various labour disputes, which had led to the cancellation
- Very low penetration in emerging markets like Asia
These were the weaknesses in the National Hockey League NHL USA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
National Hockey League NHL USA Opportunities
- Shift towards digital technology to market its products to its highly affluent fan base
- Association with broadcasters to popularize the sport in Asia
Above we covered the opportunities in National Hockey League NHL USA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
National Hockey League NHL USA Threats
- Threat from the other professional leagues like NBA, NFL etc
- Like every other sport, the threat of doping maligning the league is always there
The threats in the SWOT Analysis of National Hockey League NHL USA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the National Hockey League NHL USA SWOT analysis.
Read Similar SWOT analysis
About National Hockey League NHL USA
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| National Hockey League NHL USA Overview | |
|---|---|
| Parent Company |
NHL USA |
| Category |
Professional Ice Hockey League |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
The premier professional ice hockey league in the world |
| National Hockey League NHL USA STP | |
| Segmentation |
All ice hockey fans |
| Target Market |
Male in the age group 15-60 |
| Positioning |
The premier ice hockey league with all the leading players playing in the league |
Browse marketing analysis of more brands and companies similar to National Hockey League NHL USA. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
