Houston Texans SWOT Analysis
Here is a detailed SWOT analysis of Houston Texans covering strengths, weaknesses, opportunities and threats.
Houston Texans Strengths
- Loyal fan base, and one of the most successful teams in the south division in the recent past
- Good marketing and merchandising
- Has a very popular theme song named “Its football time in Houston”
- Has a famous cheerleading squad named “ Houston Texans Cheerleaders”
Above are the strengths in the SWOT Analysis of Houston Texans. The strengths of Houston Texans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Houston Texans Weaknesses
- New franchise, so does not have the same history as the others
- Has a very weak fan base outside USA
These were the weaknesses in the Houston Texans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Houston Texans Opportunities
- Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
- Attract top players and try and win the superbowl championship in the near future
Above we covered the opportunities in Houston Texans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Houston Texans Threats
- Threat of being dominated by the older teams and the traditional powerhouses
- Threat of not being able to retain top players
The threats in the SWOT Analysis of Houston Texans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Houston Texans SWOT analysis.
About Houston Texans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Houston Texans Overview | |
|---|---|
| Parent Company |
Owner-Bob Mcnair |
| Category |
American Football Franchise |
| Sector | |
| Tagline/ Slogan |
Its football time in Houston |
| USP |
Successful NFL franchise in the south division of the AFC |
| Houston Texans STP | |
| Segmentation |
All followers of American Football |
| Target Market |
American Men in the age group 15-60 |
| Positioning |
A new franchise which has been fairly successful in the last 10 years |
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