MetroPCS SWOT Analysis
Here is a detailed SWOT analysis of MetroPCS covering strengths, weaknesses, opportunities and threats.
MetroPCS Strengths
- Barriers to market entry is high because of high setup cost, regulations etc.
- Sales and distribution network is very strong
- Experienced business units
- The nationwide 4G LTE with no annual contract offer can increase the revenues
- Covers over 300 million Americans coast-to-coast
- Strong presence across US makes it a prominent brand
Above are the strengths in the SWOT Analysis of MetroPCS. The strengths of MetroPCS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MetroPCS Weaknesses
- The company had been criticized for lower speeds which impacted the brand
- Intense competition means limited market share
These were the weaknesses in the MetroPCS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MetroPCS Opportunities
- Tap the fragmented areas as competition is low there and smaller companies lack the cost advantage that larger companies have
- Expansion in tablets and other enhanced technologies
- Market is maturing so entry into new markets
Above we covered the opportunities in MetroPCS SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MetroPCS Threats
- Low price & various schemes by competitors
- A lot of substitutes available
- Increased competition hurts subscriber growth
- Heavy spending required to increase/sustain the market share in a mature market
The threats in the SWOT Analysis of MetroPCS are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MetroPCS SWOT analysis.
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About MetroPCS
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MetroPCS Overview | |
|---|---|
| Parent Company |
T-Mobile US, Inc |
| Category |
Mobile service provider (Wireless phones) |
| Sector | |
| Tagline/ Slogan |
We believe in the power of the period; Wireless for all |
| USP |
Offers nationwide 4G services without any additional charges |
| MetroPCS STP | |
| Segmentation |
Middle class, upper middle class, Rich |
| Target Market |
Professionals, Business persons , Students, Labours etc |
| Positioning |
Phones for all , Plans for all |
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