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BT Group SWOT Analysis

Here is a detailed SWOT analysis of BT Group covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Telecom Service Providers category Last Updated: June 03, 2023Read time:

BT Group Strengths

  1. Market Position in Domestic Markets through O2 brand
  2. Wide Products and Services Range
  3. Extensive Services Network
  4. Diverse Customer Portfolio in over 170 countries
  5. Have signed the world’s largest renewable energy deal
  6. Has over 90,000 employees serving the customers
  7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services

Above are the strengths in the SWOT Analysis of BT Group. The strengths of BT Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BT Group Weaknesses

  1. Reliance on the UK market for major revenues
  2. Limited Liquidity

These were the weaknesses in the BT Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BT Group Opportunities

  1. Growth in Telecommunications Services
  2. Key Contracts
  3. Expansion in Other Regions
  4. Mobile Data Growth in Europe
  5. Increasing Demand for 3G Technologies

Above we covered the opportunities in BT Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BT Group Threats

  1. Disruption of Services Due to Uncontrollable Events
  2. Regulations and Licenses
  3. Competitive Pressure

The threats in the SWOT Analysis of BT Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BT Group SWOT analysis.

About BT Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BT Group Overview
Parent Company

BT Group plc
Category

Mobile Service Provider
Sector

Telecom Service Providers
Tagline/ Slogan

Connected World; Bring it all together
USP

World’s oldest telecommunications company
BT Group STP
Segmentation

Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services
Target Market

Major corporate, business, wholesale and consumer segments that uses communications solutions and services
Positioning

BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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