Here is a detailed SWOT analysis of Mobily covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Mobily. The strengths of Mobily looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Mobily SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Mobily SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Mobily are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mobily SWOT analysis.
About Mobily
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Mobily Overview | |
---|---|
Parent Company |
Etihad-Etisalat Consortiums |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
My World…My Choice |
USP |
Saudi Arabia’s second GSM mobile operator |
Mobily STP | |
Segmentation |
It offers include 3G Mobile Internet access,4G Mobile Internet access, Broadband Internet services, Prepaid and post-paid dialup Internet access to individuals and enterprise |
Target Market |
Internet services for home & corporate users. |
Positioning |
Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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