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Telecom Egypt SWOT Analysis

Here is a detailed SWOT analysis of Telecom Egypt covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Telecom Service Providers category Last Updated: April 18, 2023Read time:

Telecom Egypt Strengths

  1. Diversified revenue base that aids in offsetting unforeseen weaknesses.
  2. Contained cash flow volatility helping it to fare better.
  3. High cash reserves serving as a buffer.

Above are the strengths in the SWOT Analysis of Telecom Egypt. The strengths of Telecom Egypt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Telecom Egypt Weaknesses

  1. Rising costs led by the socio-economic dissatisfaction
  2. Unpredicted outcome of the salary restructuring scheme
  3. Falling trend of EBITDA margins
  4. MVNO license to further impact EBITDA margins

These were the weaknesses in the Telecom Egypt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Telecom Egypt Opportunities

  1. Ability of upgrading dividend payout
  2. Geared up to become a full-fledged entity offering bundled services

Above we covered the opportunities in Telecom Egypt SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Telecom Egypt Threats

  1. Licensing international gateways to mobile operators
  2. Heightened political/security risks in Egypt
  3. Devaluation of currency due to deterioration in foreign reserves and balance of payments

The threats in the SWOT Analysis of Telecom Egypt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Telecom Egypt SWOT analysis.

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About Telecom Egypt

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Telecom Egypt Overview
Parent Company

Ministry of Communications and Information Technology (MCIT)

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

One Network…Uniting us

USP

Telecom Egypt is the country’s sole fixed line operator

Telecom Egypt STP
Segmentation

Telecom Egypt provides fixed line telephony, mobile services, infrastructure and transport services, voice and data services, and hosting.

Target Market

Retail and wholesale

Positioning

It serves a total subscriber base of 8.6 million translating into a fixed and household penetration rate of 9.4% and 55.2% assuming 90% of the lines are residential. The company has a fixed line subscriber base in excess of 12 million subscribers, which makes it the largest fixed line provider in the Middle East and Africa.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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