MTN SWOT Analysis
Here is a detailed SWOT analysis of MTN covering strengths, weaknesses, opportunities and threats.
MTN Strengths
- Support sales activities by understanding customer's business
- Strong brand name
- Good brand visibility and advertising
Above are the strengths in the SWOT Analysis of MTN. The strengths of MTN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MTN Weaknesses
- Limited global operations
- Severe price competition in the market
These were the weaknesses in the MTN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MTN Opportunities
- Up to date information on competitor's activities
- Growing mobile and internet market across the globe
Above we covered the opportunities in MTN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about MTN
MTN Threats
- Too many expansions can lead to loss of focus
- Mobile number portability may hamper growth
The threats in the SWOT Analysis of MTN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MTN SWOT analysis.
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About MTN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MTN Overview | |
|---|---|
| Parent Company |
MTN Group |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Everywhere you go |
| USP |
South African based multinational mobile communication operating in many African and Eastern countries |
| MTN STP | |
| Segmentation |
Local as well as international |
| Target Market |
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators. |
| Positioning |
Winning service provider; signed up sponsorship deal with football giant Manchester United |
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