Here is a detailed SWOT analysis of Axiata Group Berhad covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Axiata Group Berhad. The strengths of Axiata Group Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Axiata Group Berhad SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Axiata Group Berhad SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Axiata Group Berhad SWOT analysis.
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About Axiata Group Berhad
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Axiata Group Berhad Overview | |
---|---|
Parent Company |
Axiata Group |
Category |
Communication Equipment |
Sector | |
Tagline/ Slogan |
Advancing Asia |
USP |
Axiata takes different strategies and brands to capture different markets throughout Asia |
Axiata Group Berhad STP | |
Segmentation |
Mobile telephony companies, carriers, service providers and enterprises |
Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services |
Positioning |
Axiata is one of the largest Asian telecommunications companies |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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