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  3. Harris Corporation SWOT Analysis

Harris Corporation SWOT Analysis

Here is a detailed SWOT analysis of Harris Corporation covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Telecom Service Providers category Last Updated: May 04, 2023Read time:

Harris Corporation Strengths

  1. About 17,000 employees located in 50 countries around the world
  2. Significant intellectual property and technology portfolio
  3. Solid Track Record of Financial Performance
  4. Diversification in formats and target customer
  5. Global Presence and Reach
  6. Increasing contributions from global markets
  7. Corporate governance
  8. High focus on research and development

Above are the strengths in the SWOT Analysis of Harris Corporation. The strengths of Harris Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Harris Corporation Weaknesses

  1. Weak off-premises cloud-hosting business
  2. Brand awareness is limited compared to market leaders

These were the weaknesses in the Harris Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Harris Corporation Opportunities

  1. R&D growth to fuel New Products
  2. Expanding to New Markets
  3. Business Segments and associations

Above we covered the opportunities in Harris Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Harris Corporation Threats

  1. Intellectual property policies
  2. Global economic conditions
  3. Patent litigations

The threats in the SWOT Analysis of Harris Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Harris Corporation SWOT analysis.

About Harris Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Harris Corporation Overview
Parent Company

Harris Corporation

Category

Communications Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Assured communications. Anywhere. Anytime

USP

They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and

extremely remote locations

Harris Corporation STP
Segmentation

RF communications, Government communication systems, Integrated network solutions

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

Leader in design, deployment and operation of highly reliable, secure communications systems and information

networks for voice, data, imaging and video


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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