Sheraton SWOT Analysis
Here is a detailed SWOT analysis of Sheraton covering strengths, weaknesses, opportunities and threats.
Sheraton Strengths
- Worldwide network of 400+ hotels
- Strong brand presence
- Effective marketing campaigns
- Strong history of strategic acquisition and pipeline development
- Sponsorship and event partners at many global events and seminars
- Strong brand visibility and excellent word of mouth due to its customized personalized services
- Has its hotels spread across 70 countries
Above are the strengths in the SWOT Analysis of Sheraton. The strengths of Sheraton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sheraton Weaknesses
- Innovation in customer service is easily replicated by competitors
- Rapid expansion, especially in price conscious developing markets, lead to brand dilution
These were the weaknesses in the Sheraton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sheraton Opportunities
- Scope of expansion in affordable luxury
- High growth of hospitality business in developing markets
- Scope of development of luxury consumer goods and promotion
Above we covered the opportunities in Sheraton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sheraton Threats
- Competitive pressure
- Industry is highly dependent upon global economic conditions
- Constant need to reinvent customer service
The threats in the SWOT Analysis of Sheraton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sheraton SWOT analysis.
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About Sheraton
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sheraton Overview | |
|---|---|
| Parent Company |
Starwood Hotels and Resorts Worldwide |
| Category |
Hotel industry |
| Sector | |
| Tagline/ Slogan |
Belong |
| USP |
Intensive focus on guest satisfaction and networking among guests |
| Sheraton STP | |
| Segmentation |
Leisure and business travelers |
| Target Market |
Business travellers, vacationers, honeymooners |
| Positioning |
Best-in-class customer service and comfort |
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