Here is a detailed SWOT analysis of Busch Gardens covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Busch Gardens. The strengths of Busch Gardens looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Busch Gardens SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Busch Gardens SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Busch Gardens are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Busch Gardens SWOT analysis.
About Busch Gardens
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Busch Gardens Overview | |
---|---|
Parent Company |
SeaWorld Parks and Entertainment |
Category |
Amusement Park/Theme Park |
Sector | |
Tagline/ Slogan |
The Dark Continent; The Old Country |
USP |
Unique African and European Theme Parks that offer entertainment to the whole family |
Busch Gardens STP | |
Segmentation |
Animal lovers and tourists from USA and other parts of the world |
Target Market |
High and middle income group families |
Positioning |
Unique Zoological Park that also offers many amusement rides |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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