Everland SWOT Analysis
Here is a detailed SWOT analysis of Everland covering strengths, weaknesses, opportunities and threats.
Everland Strengths
- It is South Korea’s largest theme park and enjoys a very strong attendance
- It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services.
- It has a very strong parent company; the brand is very strong financially
- It has a wide range of attractions and shows that would appeal to all age groups
Above are the strengths in the SWOT Analysis of Everland. The strengths of Everland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Everland Weaknesses
- It doesn’t have a very strong brand presence outside South Korea.
- South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.
These were the weaknesses in the Everland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Everland Opportunities
- It can take advantage of its association with a strong brand like Samsung.
- Theme Parks is a growing industry and Asia is considered to be an attractive market.
- Through effective marketing campaigns, it can try to attract international tourists.
Above we covered the opportunities in Everland SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Everland Threats
- Intense rivalry from local competitors.
- In the absence of constant innovation, Everland would lose its appeal.
- The demographics of South Korea are not favourable; South Korea has a rapidly ageing population.
The threats in the SWOT Analysis of Everland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Everland SWOT analysis.
About Everland
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Everland Overview | |
|---|---|
| Parent Company |
Everland Samsung, Samsung Group |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Happiness Energy |
| USP |
Korea’s largest theme park |
| Everland STP | |
| Segmentation |
Local Population of South Korea |
| Target Market |
Families and youth staying in the surrounding areas |
| Positioning |
Providers of comfortable and pleasurable holidays 365 days a year |
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