Sentosa Islands SWOT Analysis
Here is a detailed SWOT analysis of Sentosa Islands covering strengths, weaknesses, opportunities and threats.
Sentosa Islands Strengths
- The park has won several prestigious awards in recent times including IAAPA, Excellent Service Award, ATTA among several others.
- Sentosa attracts an average of 5 million visitors every year
- The island resort is very easily accessible from Singapore Mainland.
- Sentosa has earned a reputation for hosting major world class events like Forbes Global CEO Conference, Siloso Beach Party and Barclays Singapore Open
- Popular branding and marketing in South Asian countries
- Has attractions like golf course, beaches, attractions etc island resort ideal for both business and leisure
Above are the strengths in the SWOT Analysis of Sentosa Islands. The strengths of Sentosa Islands looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sentosa Islands Weaknesses
- The brand does not have a string presence outside Asia
- Future developments will be restricted due to limitations on the available land space
These were the weaknesses in the Sentosa Islands SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sentosa Islands Opportunities
- Tourism is an emerging industry in Asia with a lot of potential. Sentosa can hope to attract tourists from the neighbouring Asian countries
- Singapore is emerging as a popular tourist and shopping destination in Asia
- Tie-up with international corporates and business houses to increase traffic
Above we covered the opportunities in Sentosa Islands SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sentosa Islands Threats
- There neighbouring countries in South East Asia are strongly promoting themselves as tourist attractions and can hamper the inflow of international tourists into Singapore.
- In the absence of continuous innovation, there is no incentive for a second-time visit.
- Sentosa does not have an integrated theme as compared to some of its local competitors like the Jurong Bird Park, the Night Safari etc.
The threats in the SWOT Analysis of Sentosa Islands are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sentosa Islands SWOT analysis.
About Sentosa Islands
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sentosa Islands Overview | |
|---|---|
| Parent Company |
Sentosa Development Corporation |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Asia’s Favourite Playground, Singapore’s Island Resort |
| USP |
Unique island resort with a mix of natural and man-made attractions |
| Sentosa Islands STP | |
| Segmentation |
Families, children and tourists |
| Target Market |
Families living in Singapore and tourists from all over Asia |
| Positioning |
A park that offers adventure, entertainment and leisure at the same place |
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