Here is a detailed SWOT analysis of Incredible India covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Incredible India. The strengths of Incredible India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Incredible India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Incredible India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Incredible India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Incredible India SWOT analysis.
About Incredible India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Incredible India Overview | |
---|---|
Parent Company |
Tourism Ministry of India |
Category |
Branding Campaigns |
Sector | |
Tagline/ Slogan |
India! Incredible India! |
USP |
The first comprehensive attempt of the Indian Tourism Ministry to internationally brand India as a tourist destination |
Incredible India STP | |
Segmentation |
High-end tourists |
Target Market |
Average and high-end tourists from various parts of the world |
Positioning |
It presents India as a tourist destination that is full of surprises |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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