Here is a detailed SWOT analysis of Starwood Hotels covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Starwood Hotels. The strengths of Starwood Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Starwood Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Starwood Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Starwood Hotels
The threats in the SWOT Analysis of Starwood Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Starwood Hotels SWOT analysis.
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About Starwood Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Starwood Hotels Overview | |
---|---|
Parent Company |
Starwood Hotels |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
Who's taking care of you |
USP |
Luxury brand that offers a huge range of services through different brands. |
Starwood Hotels STP | |
Segmentation |
Luxury, Upscale, Vacation ownership, Resorts |
Target Market |
Business Travellers, Leisure Travellers, Families, Honeymooners |
Positioning |
One of the world's largest hotel and leisure companies |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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