Club Mahindra Holidays SWOT Analysis
Here is a detailed SWOT analysis of Club Mahindra Holidays covering strengths, weaknesses, opportunities and threats.
Club Mahindra Holidays Strengths
- Customer base of over 143000 members
- 40+ resorts in various locations
- Brand presence is quite high due to excellent advertiing
- New under explored and lesser known locations (eg. Ashtamudi in Kerala)
- High Brand Recall
- Homely ambience and arrangements adds to its warmth as a hospitality company
Above are the strengths in the SWOT Analysis of Club Mahindra Holidays. The strengths of Club Mahindra Holidays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Club Mahindra Holidays Weaknesses
- Quality of services and infrastructure is not constant throughout the brand.
- Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
- Constant political disturbances within the country
These were the weaknesses in the Club Mahindra Holidays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Club Mahindra Holidays Opportunities
- Incredible India campaign has had a positive influence on influx of foreigners traveling to India. Club Mahindra should have programs for foreigners.
- With reducing spending capacities, domestic travel is increasing India
Above we covered the opportunities in Club Mahindra Holidays SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Club Mahindra Holidays Threats
- International hospitality giants are entering all markets and catering to all segments in this sector
- Economic downturn might have an effect on equity capital of the company
The threats in the SWOT Analysis of Club Mahindra Holidays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Club Mahindra Holidays SWOT analysis.
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About Club Mahindra Holidays
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Club Mahindra Holidays Overview | |
|---|---|
| Parent Company |
Mahindra Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Jiyo Life! (Live Life) |
| USP |
Membership through which one can avail stay at a wide range of resorts whenever required |
| Club Mahindra Holidays STP | |
| Segmentation |
Upscale, Mid-Market |
| Target Market |
Leisure travellers, Families |
| Positioning |
A fun brand that can be enjoyed by families who like to travel to different destinations and spend quality time with their loved ones. |
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