Meru Cabs SWOT Analysis
Here is a detailed SWOT analysis of Meru Cabs covering strengths, weaknesses, opportunities and threats.
Meru Cabs Strengths
- First mover advantage as a radio taxi operator
- High awareness as a taxi operator
- Presence across many cities across India
- Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy
- Meru Cabs was one of the first companies to launch metered "Radio cabs
- Available 24x7 with e-bill services for the customers
- Serves over 2 million customers and has been recognized with several awards
Above are the strengths in the SWOT Analysis of Meru Cabs. The strengths of Meru Cabs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Meru Cabs Weaknesses
- As per their business model, it owns taxis and hence fixed investment is high
- Sudden surge in competition means limited margins and lower market share
These were the weaknesses in the Meru Cabs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Meru Cabs Opportunities
- Unorganized market in India is huge (~90%) and hence potential is high
- Increasing internet penetration & smart phone users
- Rising disposable income
- Shifting of consumers towards convenience creates huge demand
Above we covered the opportunities in Meru Cabs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Meru Cabs Threats
- Rising competition
- Uber & ola cabs have deep pocket and hence can burn cash heavily
- Presence of many national players
- Absence of clear government regulations in developing countries
- Future is unclear due to lack of regulations and Customer loyalty is less in this industry
The threats in the SWOT Analysis of Meru Cabs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Meru Cabs SWOT analysis.
About Meru Cabs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Meru Cabs Overview | |
|---|---|
| Parent Company |
Meru Cab Company Pvt. Ltd |
| Category |
Taxi Service provider |
| Sector | |
| Tagline/ Slogan |
Rely on us |
| USP |
Transparent pricing structure and the Meru training academy |
| Meru Cabs STP | |
| Segmentation |
People who mobile from one place to another for any purpose |
| Target Market |
Customers who are in need of cabs instantly |
| Positioning |
India’s No. 1 Radio Cab Service |
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