BNSF Railway SWOT Analysis
Here is a detailed SWOT analysis of BNSF Railway covering strengths, weaknesses, opportunities and threats.
BNSF Railway Strengths
- Diversified portfolio of business with over 50,000+km of railways
- Robust revenue stream and profitability
- Skilled labour pool
- High entry barriers in this field
- Strong parent company backing means financial stability
- Mergers and acquisitions have strengthened the position of the brand
- Over 40,000 people are employed with the brand
Above are the strengths in the SWOT Analysis of BNSF Railway. The strengths of BNSF Railway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BNSF Railway Weaknesses
- Debt Burden since privately owned
- Relatively low global presence
These were the weaknesses in the BNSF Railway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BNSF Railway Opportunities
- Growing North American market
- Scope in the global market
Above we covered the opportunities in BNSF Railway SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BNSF Railway Threats
- Intense competition
- Rising fuel prices
- Economic hardship in the US
- Changes in external environment (government, taxes etc)
The threats in the SWOT Analysis of BNSF Railway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BNSF Railway SWOT analysis.
About BNSF Railway
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BNSF Railway Overview | |
|---|---|
| Parent Company |
Berkshire Hathaway Inc. |
| Category |
Railroads |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the largest railroad network in the US |
| BNSF Railway STP | |
| Segmentation |
Businesses that need transportation & logistics services |
| Target Market |
Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts |
| Positioning |
North America's leading railroad network |
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