SMRT Corporation SWOT Analysis
Here is a detailed SWOT analysis of SMRT Corporation covering strengths, weaknesses, opportunities and threats.
SMRT Corporation Strengths
- High Product Diversity – Bus, Train and Taxi services
- High Product Quality
- Modular transportation growth approach to offer better connectivity for future
- Safe and secure. Least number of fatalities over the 10 year moving average.
- Over 7000 people are employed with the organization
Above are the strengths in the SWOT Analysis of SMRT Corporation. The strengths of SMRT Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SMRT Corporation Weaknesses
- Centralized only in Singapore for revenues
- Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.
These were the weaknesses in the SMRT Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SMRT Corporation Opportunities
- Increased Ridership trend
- Expansion of RTS Network
- Growth in industry due to tourism boom
- The company can tie-up with international players for global exposure
Above we covered the opportunities in SMRT Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SMRT Corporation Threats
- LTA as central bus network planner
- There is limited land space for expansion with increasing travel demand.
- Rise in number of vehicles
The threats in the SWOT Analysis of SMRT Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the SMRT Corporation SWOT analysis.
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About SMRT Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SMRT Corporation Overview | |
|---|---|
| Parent Company |
Temasek Holdings |
| Category |
Public Transport |
| Sector | |
| Tagline/ Slogan |
Moving People, Enhancing Lives |
| USP |
Affordable and efficient intra-city transport service |
| SMRT Corporation STP | |
| Segmentation |
Rapid Mass Transport systems |
| Target Market |
All classes of people needing to move from point A to point B in their daily commute |
| Positioning |
Hassle free transport service connecting the whole city of Singapore |
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