ComfortDelGro SWOT Analysis
Here is a detailed SWOT analysis of ComfortDelGro covering strengths, weaknesses, opportunities and threats.
ComfortDelGro Strengths
- Existing distribution and sales networks
- High growth rate due to increasing commuter base with strong YOY growth in commuters
- Expansion into new sectors such as monorails and high speed tram services.
- Market leader in Singapore in public transit systems
- More than 20,000 people are employed with the brand
- It has global presence in over 7 countries with more than a fleet size of 40,000+
Above are the strengths in the SWOT Analysis of ComfortDelGro. The strengths of ComfortDelGro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ComfortDelGro Weaknesses
- Competitive market with several taxi/bus operators plying and ferrying visitors
- Relatively unknown brand compared to competitors with established brands
These were the weaknesses in the ComfortDelGro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ComfortDelGro Opportunities
- New acquisitions of local brands possible to increase market share and customer base
- Growing demand for transportation with increase in tourism and local working population
- Income level is at a constant increase
- High growth rates can translate into profitability if costs are taken care of.
Above we covered the opportunities in ComfortDelGro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ComfortDelGro Threats
- Growing competition among travel services in Singapore
- Increasing growth of private vehicles as a status symbol
- Fuel costs and low profit margins
The threats in the SWOT Analysis of ComfortDelGro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ComfortDelGro SWOT analysis.
About ComfortDelGro
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ComfortDelGro Overview | |
|---|---|
| Parent Company |
ComfortDelGro Corporation Limited |
| Category |
Public Transport |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Singapore’s biggest public transport provider |
| ComfortDelGro STP | |
| Segmentation |
Local public transportation |
| Target Market |
All classes of people needing to move from point A to point B in their daily commute |
| Positioning |
Hassle free transport service connecting the whole city of Singapore |
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