Royal Mail SWOT Analysis
Here is a detailed SWOT analysis of Royal Mail covering strengths, weaknesses, opportunities and threats.
Royal Mail Strengths
- Constituent of FTSE 100 Index
- Highly respected and rich heritage brand
- Thousands and Thousands of consumer base
- Diverse product offerings
- Over 150,000+ people are employed with the company
Above are the strengths in the SWOT Analysis of Royal Mail. The strengths of Royal Mail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal Mail Weaknesses
- Strict regulations sometimes hamper the operational efficiency
- Use of email for communication means decline in business
These were the weaknesses in the Royal Mail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Royal Mail Opportunities
- Strategic tie-ups with E-commerce firms
- Expansion into countries near UK
- Conducting knowledge transfer session about the brand
Above we covered the opportunities in Royal Mail SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Royal Mail Threats
- Liberalisation of postal services
- Involving millennials and educating them about using postal services
- Private labels of E-commerce companies
The threats in the SWOT Analysis of Royal Mail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Royal Mail SWOT analysis.
About Royal Mail
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Royal Mail Overview | |
|---|---|
| Parent Company |
Government of the United Kingdom |
| Category |
Postal service |
| Sector | |
| Tagline/ Slogan |
With us its personal; Best and most trusted |
| USP |
The oldest and most trusted mail service |
| Royal Mail STP | |
| Segmentation |
Postal Services |
| Target Market |
Thousands of people in and around UK |
| Positioning |
Best and Most trusted in UK |
Browse marketing analysis of more brands and companies similar to Royal Mail. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
