Australia Post SWOT Analysis
Here is a detailed SWOT analysis of Australia Post covering strengths, weaknesses, opportunities and threats.
Australia Post Strengths
- Deliveries also on Saturdays
- Diverse portfolio of parcels and mails, money & insurance, Travel & ID
- Government business enterprise and is self funded
- Forayed into digital business under “eServices”
- Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services
- More than 30,000+ people are employed in the organization
- Strong backing by the govt of Australia
Above are the strengths in the SWOT Analysis of Australia Post. The strengths of Australia Post looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Australia Post Weaknesses
- Less international presence compared to the competitors
- With foot fall decreasing in retail services slow to switch to new solutions
These were the weaknesses in the Australia Post SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Australia Post Opportunities
- Strengthen domestic reach as the major competitor FedEx is currently focusing on international market
- Global markets
- Mergers and Acquisitions
Above we covered the opportunities in Australia Post SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Australia Post Threats
- Loss of cash flow
- Threat from competition which is increasing its capabilities by acquiring other competitors
- Price war with customers looking for cheaper services and competitors reducing their prices
The threats in the SWOT Analysis of Australia Post are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Australia Post SWOT analysis.
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About Australia Post
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Australia Post Overview | |
|---|---|
| Parent Company |
Australian Postal corporation |
| Category |
Logistics |
| Sector | |
| Tagline/ Slogan |
Take your idea to the world |
| USP |
Providing reliable community service and sound commercial performance |
| Australia Post STP | |
| Segmentation |
Postal services |
| Target Market |
International and domestic services |
| Positioning |
Providing trusted services and solutions across physical and digital network |
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