Deutsche Post SWOT Analysis
Here is a detailed SWOT analysis of Deutsche Post covering strengths, weaknesses, opportunities and threats.
Deutsche Post Strengths
- One of the World’s Leading mail and logistics group
- Corporation has approx 4,70,000 employees in more than 220 countries
- Diversification in business model
- Very well recognized in industry
- Excellent brand visibility and quality service
Above are the strengths in the SWOT Analysis of Deutsche Post. The strengths of Deutsche Post looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Deutsche Post Weaknesses
- Reduction in operating efficiency due to increasing fuel and logistic prices
- Since this is a competitive segment, the market share growth is limited
These were the weaknesses in the Deutsche Post SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Deutsche Post Opportunities
- Rising demand for express services in Europe
- Growing global air freight and logistics market
- Acquisition of established players in logistics services to boost image
Above we covered the opportunities in Deutsche Post SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Deutsche Post Threats
- E-substitution
- Intense competition from existing players
- Rising fuel prices and fluctuating economies
The threats in the SWOT Analysis of Deutsche Post are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Deutsche Post SWOT analysis.
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About Deutsche Post
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Deutsche Post Overview | |
|---|---|
| Parent Company |
Deutsche Post |
| Category |
Air Courier |
| Sector | |
| Tagline/ Slogan |
"Fünf ist Trümpf" (Five is tops) |
| USP |
Significantly expand in business area through acquisitions |
| Deutsche Post STP | |
| Segmentation |
Business that require to deal with couriers |
| Target Market |
Business/professional type people who want this service |
| Positioning |
Largest mail operator in Europe |
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