Safexpress SWOT Analysis
Here is a detailed SWOT analysis of Safexpress covering strengths, weaknesses, opportunities and threats.
Safexpress Strengths
- Credit & Retail basis pricing strategy
- Good brand presence in India
- It has great amount of Creative Service ideas
- “Largest Logistics service Provider in India” by Limca Book of Records in 2002
- Has a reach to all 627 districts in 35 states and union territories in India
- It has more than 3600 GPS-equipped all-weather proof, containerized vehicles
Above are the strengths in the SWOT Analysis of Safexpress. The strengths of Safexpress looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Safexpress Weaknesses
- Marketing and advertising is lesser than global brands
- Lower adoption of advanced technology
These were the weaknesses in the Safexpress SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Safexpress Opportunities
- Diversification in more innovative services
- Increasing firms in manufacturing industry
- It has 3600 weather proof ISO-9002 vehicles which can be used for increasing range of services
Above we covered the opportunities in Safexpress SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Safexpress Threats
- Big competitors with advanced technology
- Unorganised transportation sector
- Entry and penetration of international players and domestic players
The threats in the SWOT Analysis of Safexpress are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Safexpress SWOT analysis.
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About Safexpress
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Safexpress Overview | |
|---|---|
| Parent Company |
Safexpress Ltd |
| Category |
Express Services |
| Sector | |
| Tagline/ Slogan |
Distribution redefined; The complete logistics solution |
| USP |
Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement |
| Safexpress STP | |
| Segmentation |
Businesses with transportation needs |
| Target Market |
Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional |
| Positioning |
'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry |
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