Delhi Metro SWOT Analysis
Here is a detailed SWOT analysis of Delhi Metro covering strengths, weaknesses, opportunities and threats.
Delhi Metro Strengths
- UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions”
- Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens
- It is a monopoly and acts as a pro-active government
- It helps reducing traffic and pollution in Delhi
- Carries approx 2 million passengers daily
- Approx 200 km of connectivity in NCR region
Above are the strengths in the SWOT Analysis of Delhi Metro. The strengths of Delhi Metro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Delhi Metro Weaknesses
- It had too much cost
- It costs more than bus travelling
- Lot of difficulties like various government norms while acquiring land
These were the weaknesses in the Delhi Metro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Delhi Metro Opportunities
- The growing demand for public transport
- World famous tourist place attracting both domestic as well as international tourists
- It has no close substitutes
Above we covered the opportunities in Delhi Metro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Delhi Metro Threats
- Lack of adequate infrastructure in city
- It has a threat of security
- Less ridership than that what estimated can affect further estimated revenue which can affect adversely in future plans
The threats in the SWOT Analysis of Delhi Metro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Delhi Metro SWOT analysis.
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- Buses, Taxis, Public Transport
About Delhi Metro
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Delhi Metro | |
| Parent Company |
Delhi Metro |
|---|---|
| Category |
Railroads |
| Sector | |
| Tagline/ Slogan |
My Delhi I Care |
| USP |
Integration with other modes of public transport, enabling the commuters to conveniently interchange from one mode to another |
| Delhi Metro STP | |
| Segmentation |
Population with daily need of travelling |
| Target Market |
Middle class people |
| Positioning |
Delhi Mass Rapid Transit System |
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