E-Business
This article covers meaning & overview of E-Business from marketing perspective.
What is E-Business?
E-business (electronic business) is derived from related terms as "e-mail" and "e-commerce". It was coined by IBM's marketing and Internet teams in 1996. It means the conduct of any commercial activity, either B2B or B2C on the Internet and/or other electronic networks. It involves not only buying and selling but also servicing customers and collaborating with business partners. Some of the activities involved in E-commerce are:
- Commercial transactions conducted by electronic medium
- Electronic payment
- Trading of digital goods and services
- Electronic supply chain management
- Online order fulfillment
- Customer service
Here it’s important to differentiate between e-business and e-commerce. While e-business emphasizes on the overall organizational functions that can occur using electronic capabilities, E-commerce is just one aspect of e-business.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
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