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Qatar Airways SWOT Analysis

Here is a detailed SWOT analysis of Qatar Airways covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Airlines category Last Updated: August 28, 2023Read time:

Qatar Airways Strengths

  1. Qatar Airways has a robust backing of Qatar govt
  2. Advantage of being Present in oil rich state helps Qatar Airways financially
  3. Operates in over 100 international destinations
  4. Qatar Airways has a strong workforce of nearly 20,000 employees
  5. Qatar Airways has a fleet size over 100 aircraft carrier
  6. Globally, the airline serves over 150 destinations
  7.  Qatar Airways has won several awards for its premium services, in-flight entertainment etc
  8. Strong focus on marketing and sponsorship to increase brand awareness

Above are the strengths in the SWOT Analysis of Qatar Airways. The strengths of Qatar Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Qatar Airways Weaknesses

  1. Past incidents of accidents and workplace controversies have hurt the brand at times
  2. Very Little Domestic Traffic and limited market share growth of Qatar Airways

These were the weaknesses in the Qatar Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Qatar Airways Opportunities

  1. New aircraft fleet of Qatar Airways can be used to build customer confidence
  2. Tie-up and increasing global destinations can boost business
  3. More brand building and marketing can increase brand recall

Above we covered the opportunities in Qatar Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Qatar Airways Threats

  1. Increasing competition from other airlines can affect Qatar Airways' margins
  2. Increasing fuel prices would affect operations
  3. Unfavorable scenarios due to Govt policies and regulations

The threats in the SWOT Analysis of Qatar Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Qatar Airways SWOT analysis.

About Qatar Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Qatar Airways
Parent Company

Government of Qatar
Category

International
Sector

Airlines
Tagline/ Slogans

World's 5-star airline
USP

Qatar Airways is a premium flagship airline of the Government
Qatar Airways STP
Segmentation

Passengers Preferring Comfort & reliability
Target Market

Corporates / Upper Middle Class / Middle Class
Positioning

Qatar Airways is a premium international five star airline


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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