Air India SWOT Analysis
Here is a detailed SWOT analysis of Air India covering strengths, weaknesses, opportunities and threats.
Air India Strengths
- Strong Backing by the government of India is a big boost for Air India
- Brand New Fleet of aircraft acquired by Air India
- Air India is known for its unique and high quality "Maharaja" advertising
- The company has its presence in more than 20+ countries
- Air India covers approximately 50 destinations in India
- Good advertising and branding has increased brand value
- Online ticketing and low prices have increased the sales of Air India
- The airline offers inflight entertainment, lounge services etc
- Merging of Indian Airlines in Air India increase the business operations of the airline
Above are the strengths in the SWOT Analysis of Air India. The strengths of Air India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air India Weaknesses
- Labour Problems and political intervention is a cause of worry for Air India
- Financial crisis leading to payment issues of employees
These were the weaknesses in the Air India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air India Opportunities
- Dedicated set of customers can boost Air India's business. Also, it can leverage on brand new fleet
- The company can benefit from expansion of routes and international destinations
- Solving internal issues regarding workforce can hugely boost image and operations
Above we covered the opportunities in Air India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Air India
Air India Threats
- Rising Labour Costs can affect Air India's business operations
- Rising Fuel Costs directly impact the running costs
- Losing Marketshare due to other carriers can affect business of Air India
The threats in the SWOT Analysis of Air India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air India SWOT analysis.
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About Air India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air India Overview | |
|---|---|
| Parent Company |
Air India Limited |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Your Palace in the Sky |
| USP |
Air India is the oldest Indian international airline |
| Air India STP | |
| Segmentation |
Indian international travellers |
| Target Market |
Corporate, Upper Middle Class |
| Positioning |
Air India offers premium airline travel from India to other global destinations |
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