Here is a detailed SWOT analysis of Turkish Airlines covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Turkish Airlines. The strengths of Turkish Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Turkish Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Turkish Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Turkish Airlines
The threats in the SWOT Analysis of Turkish Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Turkish Airlines SWOT analysis.
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About Turkish Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Turkish Airlines Overview | |
---|---|
Parent Company |
Turkish Airlines |
Category |
International |
Sector | |
Tagline/ Slogan |
Globally Yours |
USP |
Turkish Airlines focuses on speed, punctuality without compromising quality of service |
Turkish Airlines STP | |
Segmentation |
Corporate Business / Leisure travelers looking for comfort of flying |
Target Market |
Upper middle class |
Positioning |
Turkish Airlines is a global airline serving customers world wide |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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