Here is a detailed SWOT analysis of Emirates covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Emirates. The strengths of Emirates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Emirates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Emirates SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Emirates are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Emirates SWOT analysis.
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About Emirates
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Emirates Overview | |
---|---|
Parent Company |
The Emirates Group |
Category |
International |
Sector | |
Tagline/ Slogan |
Be good to yourself, Fly Emirates; Fly Emirates. Keep Discovering |
USP |
Emirates is a premium airline serving global destinations |
Emirates STP | |
Segmentation |
Passengers Preferring Comfort / reliability for air travel |
Target Market |
Corporates and Upper Class |
Positioning |
Emirates airlines is a premium way of travelling across the globe |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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