Oreo SWOT Analysis
Here is a detailed SWOT analysis of Oreo covering strengths, weaknesses, opportunities and threats.
Oreo Strengths
- Low cost
- Perceived as the world's number one biscuit
- Good product quality and packaging
- Leadership in world for sandwich category
- Strong brand image of Cadbury and Mondelez
- Available globally
Above are the strengths in the SWOT Analysis of Oreo. The strengths of Oreo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oreo Weaknesses
- Limited target audience i.e. people who prefer chocolate based biscuits
- Limited to sandwich biscuit category but it can also be seen as its strong point
These were the weaknesses in the Oreo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oreo Opportunities
- Tie-up with corporates/hotel chains
- Launch various flavors for the cream e.g. Treat-O
Above we covered the opportunities in Oreo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Oreo
Oreo Threats
- Severe threat from wafer and salted snacks segment
- Similar biscuit categories e.g. Sandwich Biscuits
- Chocolate cookies and cakes area available globally in local markets as well as branded options
The threats in the SWOT Analysis of Oreo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Oreo SWOT analysis.
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About Oreo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Cadbury's Oreo |
| Parent Company |
Cadbury's (Kraft) |
|---|---|
| Category |
Biscuits |
| Sector | |
| Tagline/ Slogan |
World's Number 1 Biscuit |
| USP |
World's largest selling Biscuits, World's number 1 biscuit |
| Oreo STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Children and Youth |
| Positioning |
The biscuit with goodness of milk |
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