Nandos SWOT Analysis
Here is a detailed SWOT analysis of Nandos covering strengths, weaknesses, opportunities and threats.
Nandos Strengths
- Renowned Global chain with over 750 restaurants in over 40 countries
- Nandos’ Flame Grilled Peri Peri Chicken is believed to be the best in the world
- Nando’s chicken are considered as healthy along with the superior taste as well
- Franchisee model has allowed Nando’s to expand rapidly in global markets
- Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands
Above are the strengths in the SWOT Analysis of Nandos. The strengths of Nandos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nandos Weaknesses
- Currently operating in only metro cities in India which reduces brand visibility
- Absolute focus on Chicken reduces the inflow of vegetarians which hampers other vegetarian items in the menu
- Parent company IRL’s financial trouble reduces the expansion plans of Nando’s across Indian Market
These were the weaknesses in the Nandos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nandos Opportunities
- Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos
- Innovate with vegetarian menu items and market them as well along with Chicken
- Huge expansion opportunity in sub metro cities with the enormous success in the metro cities
- Nando’s India acquisition by a private equity firm will fuse the much needed funds required for expansion
Above we covered the opportunities in Nandos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nandos Threats
- Franchisee IRL, for India, may not sell its stake and also may not be able to fund the expansion plans for Nandos because of its poor financial condition
- Intense competition from other international player in Indian Market
- Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry
The threats in the SWOT Analysis of Nandos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nandos SWOT analysis.
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About Nandos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nandos Overview | |
|---|---|
| Parent Company |
Nandos |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Flame Grilled Peri Peri Chicken |
| USP |
Non Frozen and Freshest Chicken |
|
STP |
|
| Segmentation |
Anyone who wants to eat good quality food in a fast casual dining restaurant |
| Target Market |
Children and youth of middle and upper middle class families especially Chicken lovers |
| Positioning |
Flame Grilled Chicken |
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