Wilmar International SWOT Analysis
Here is a detailed SWOT analysis of Wilmar International covering strengths, weaknesses, opportunities and threats.
Wilmar International Strengths
- Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence.
- Strong foothold in China, India and South East Asia & these are some of the fastest growing consumer markets in the world
- Integrated business model and significant market presence
- Efficiency gains through improved logistics resulting in lower transportation cost
- It has over 90,000 employees as a part of the workforce
Above are the strengths in the SWOT Analysis of Wilmar International. The strengths of Wilmar International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wilmar International Weaknesses
- Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops
- Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
- Palm oil industry faces huge number of unresolved land conflicts due to land grabbing
These were the weaknesses in the Wilmar International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wilmar International Opportunities
- Emphasis on growth in China, India and Indonesia
- Expected increase in meat consumption in China&India; this demand for meat drives the need for animal feed such as corn, soymeal and rapemeal
- Resilient global demand for food and agricultural commodities
- :50 Joint Venture with Kellogg Co.
Above we covered the opportunities in Wilmar International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wilmar International Threats
- Operating environment for oilseeds and grains is challenging as crush margins remain under pressure
- The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation.
- Highly competitive industry
The threats in the SWOT Analysis of Wilmar International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wilmar International SWOT analysis.
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About Wilmar International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wilmar International Overview | |
|---|---|
| Parent Company |
Wilmar International |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
We Invest, You Harvest |
| USP |
An all-encompassing integrated agribusiness model& significant market presence |
| Wilmar International STP | |
| Segmentation |
Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products |
| Target Market |
Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers |
| Positioning |
Commitment to deliver consistent product quality and food safety |
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