Boost Juice Bars SWOT Analysis
Here is a detailed SWOT analysis of Boost Juice Bars covering strengths, weaknesses, opportunities and threats.
Boost Juice Bars Strengths
- Innovative product concepts and service offerings
- Franchise system they employ to expand its shops
- Strong brand recognition and name in Australia
- Strong focus on promotion and advertising campaign
- High customer loyalty as it is very popular amongst its user base
- Strong ability to engage with customers
- Strong financial resources back up
- The brand has expanded its operations in over 15 countries
Above are the strengths in the SWOT Analysis of Boost Juice Bars. The strengths of Boost Juice Bars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boost Juice Bars Weaknesses
- Heavy focus on promotional activities for which the marketing cost may be too
- The brand is yet to establish itself in the global markets
- Sales drops significantly in winter season
These were the weaknesses in the Boost Juice Bars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boost Juice Bars Opportunities
- Target the emerging Asian market
- More advertising and marketing through TVCs, print and online media
- No strong direct competitors yet
Above we covered the opportunities in Boost Juice Bars SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boost Juice Bars Threats
- Intense competition will reduce market share and affect business
- Increasing costs of raw materials
- Fluctuating govt policies and global currencies can adversely affect operations
The threats in the SWOT Analysis of Boost Juice Bars are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Boost Juice Bars SWOT analysis.
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About Boost Juice Bars
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Boost Juice Bars Overview | |
|---|---|
| Parent Company |
Boost Juice Bars |
| Category |
Food & Beverage |
| Sector | |
| Tagline/ Slogan |
It’s amazing something so healthy can taste SOOO good |
| USP |
The great guilt free fruit energy boost |
| Boost Juice Bars STP | |
| Segmentation |
Normal households market segment super market |
| Target Market |
Young teenagers who want a healthy diet |
| Positioning |
Guilt free fruit energy boost |
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