Tropicana SWOT Analysis
Here is a detailed SWOT analysis of Tropicana covering strengths, weaknesses, opportunities and threats.
Tropicana Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Health Oriented
- Considered to be healthy options as compared to aerated drinks
Above are the strengths in the SWOT Analysis of Tropicana. The strengths of Tropicana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tropicana Weaknesses
- Slightly higher price
- Less Quantity
These were the weaknesses in the Tropicana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tropicana Opportunities
- Leverage successful brand Pepsi
- Advertise more
- Buy out competition
- More Brand recognition
- Launch fruit flavours not available normally like Apricot, Peach etc.
Above we covered the opportunities in Tropicana SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Tropicana
Tropicana Threats
- Threat from otherdrinks competitors
- Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Tropicana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tropicana SWOT analysis.
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About Tropicana
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Tropicana | |
| Parent Company |
Pepsi |
|---|---|
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Lets make breakfast 100% |
| USP |
High quality juice beverages and nectar |
| Tropicana STP | |
| Segmentation |
Fruit based beverage |
| Target Market |
Youth of Lower, middle income |
| Positioning |
Healthy fruit juice to give the nutrients required daily |
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