Myntra SWOT Analysis
Here is a detailed SWOT analysis of Myntra covering strengths, weaknesses, opportunities and threats.
Myntra Strengths
- Merger with flipkart has increased its strength and capacity
- Retention of its independence even after merger.
- Offering of more than 1.5 lakhs products with over 1000 brands
- Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.
- ”End of season sale” –a huge success, Rs.90 crore worth of goods sold
- Good advertising and marketing campaigns on TV, internet and print
Above are the strengths in the SWOT Analysis of Myntra. The strengths of Myntra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Myntra Weaknesses
- Intense competition means limited market share growth
These were the weaknesses in the Myntra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Myntra Opportunities
- Selling private labels can increase their margin
- Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
- Bridal collection to tap the big wedding market in India
- Expansion into global markets can boost business
Above we covered the opportunities in Myntra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Myntra
Myntra Threats
- Global competitors like Amazon slowly making its foray
- Fashion segment is becoming popular leading to increased competition
- Economic fluctuations and unfavorable govt policies
- Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.
The threats in the SWOT Analysis of Myntra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Myntra SWOT analysis.
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About Myntra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Myntra Overview | |
|---|---|
| Parent Company |
Flipkart |
| Category |
Ecommerce |
| Sector | |
| Tagline/ Slogan |
India’s largest online fashion store |
| USP |
High fashion appeal at affordable rates |
| Myntra STP | |
| Segmentation |
Fashion conscious customers who believe in shopping from home |
| Target Market |
Fashion conscious, medium income, young online shoppers |
| Positioning |
Vibrant fashion store at affordable rates |
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