Paytm SWOT Analysis
Here is a detailed SWOT analysis of Paytm covering strengths, weaknesses, opportunities and threats.
Paytm Strengths
- Paytm has got extremely high brand awareness across India
- Paytm was able to scale up its business quickly after demonetization
- Offers multiple cashback options to customers
- Paytm is largely accepted by merchants across India, which has helped the brand grow
- Strong marketing campaigns have helped spread brand awareness
- Word of mouth of cashless transactions and ease of use has been accepted well by the people
- Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position
Above are the strengths in the SWOT Analysis of Paytm. The strengths of Paytm looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Paytm Weaknesses
- Audience in India is less the savvy as majority consider cash as primary currency
- Paytm has diversified too much
These were the weaknesses in the Paytm SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Paytm Opportunities
- Paytm can cater to a larger audience with some offline presence as well
- Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base
- Offer more banking services along with online payment options
Above we covered the opportunities in Paytm SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Paytm
Paytm Threats
- Banks offering ewallets on their saving accounts
- Security and privacy of user is a concern for Paytm
The threats in the SWOT Analysis of Paytm are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Paytm SWOT analysis.
Read Similar SWOT analysis
About Paytm
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Paytm Overview | |
|---|---|
| Parent Company |
One97 Communications |
| Category |
Ecommerce – Online payments |
| Sector | |
| Tagline/ Slogan |
Paytm karo |
| USP |
Online payment systems with high customer base and acceptance |
| Paytm STP | |
| Segmentation |
People with smartphones looking for cashless payment transactions |
| Target Market |
Urban tier1 tier2 cities- young and middle aged people |
| Positioning |
Paytm can be used as an alternate for cash to make payments for daily basic needs |
Browse marketing analysis of more brands and companies similar to Paytm. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
