Pandora Radio SWOT Analysis
Here is a detailed SWOT analysis of Pandora Radio covering strengths, weaknesses, opportunities and threats.
Pandora Radio Strengths
- Customization – the ability to create up to 100 different stations
- Two subscription plans – a free one including advertising and a fee-based one without ads
- Versatility – Pandora on the web/mobile/music system at home
- Strong brand recognition – has become a generic benchmark
- Less advertising than conventional radio
- Ability to find artists you never knew existed but will probably like
- Available in USA, Australia and New Zealand
- Over 250 million users show its popularity & presence
Above are the strengths in the SWOT Analysis of Pandora Radio. The strengths of Pandora Radio looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pandora Radio Weaknesses
- Competition from other music sources means limited margins
- Limited global presence
These were the weaknesses in the Pandora Radio SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pandora Radio Opportunities
- Applications supported by iPhone and Blackberry
- Increasingly tech-savvy population
- Popularity of online music sources
- Advertising opportunities on Pandora’s website
- Establishing partnerships with car makers to bring Pandora services to vehicles
Above we covered the opportunities in Pandora Radio SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pandora Radio Threats
- Traditional radio stations
- Increasing reach and popularity of competitors
- Entry of players due to growing market
- Free music downloading interfaces
The threats in the SWOT Analysis of Pandora Radio are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pandora Radio SWOT analysis.
About Pandora Radio
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pandora Radio Overview | |
|---|---|
| Parent Company |
Pandora Media, Inc. |
| Category |
Internet based Radio provider |
| Sector | |
| Tagline/ Slogan |
Let there be music |
| USP |
Music Genome Project, which has made the company stand out among its peers |
| Pandora Radio STP | |
| Segmentation |
All Internet users |
| Target Market |
College students, Music bands, brands and all music lovers |
| Positioning |
Personalized listening experience |
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