Here is a detailed SWOT analysis of Apple covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Apple. The strengths of Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Apple SWOT analysis.
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About Apple
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Apple Overview | |
---|---|
Parent Company |
Apple Inc. |
Category |
Personal Computers and Mobile Devices |
Sector | |
Tagline/ Slogan |
Think Different |
USP |
Apple focuses on High Quality Products with exclusivity |
Apple STP | |
Segmentation |
Individuals looking for stylish PCs and Mobile Devices |
Target Market |
High income group, with age between 20 to 40 years |
Positioning |
Apple offers highly featured and functional mobile devices and computers which are easy to use |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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