Here is a detailed SWOT analysis of Polo Ralph Lauren covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Polo Ralph Lauren. The strengths of Polo Ralph Lauren looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Polo Ralph Lauren SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Polo Ralph Lauren SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Polo Ralph Lauren are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Polo Ralph Lauren SWOT analysis.
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About Polo Ralph Lauren
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Polo Ralph Lauren Overview | |
---|---|
Parent Company |
Ralph Lauren |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Get Involved volunteer exceed |
USP |
Quality products |
Polo Ralph Lauren STP | |
Segmentation |
Fashion conscious men and women. |
Target Market |
Urban upper and upper middle class families. |
Positioning |
Complete fashionable lifestyle brand. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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