Pandora Jewelry SWOT Analysis
Here is a detailed SWOT analysis of Pandora Jewelry covering strengths, weaknesses, opportunities and threats.
Pandora Jewelry Strengths
- It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
- High quality in house production team in Thailand
- Highly skilled craftsmanship and workforce
- They are actively involved in charitable works to empower the woman in Africa
- Strong product portfolio and high quality designs
Above are the strengths in the SWOT Analysis of Pandora Jewelry. The strengths of Pandora Jewelry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pandora Jewelry Weaknesses
- The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
- Lesser visibility as Brand building is lacking through TV, print, OOH,POS.
These were the weaknesses in the Pandora Jewelry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pandora Jewelry Opportunities
- Expansion in new markets like Italy, Russia and China
- Expansion in production capacity
- Establishing new products like diversification in diamond studded watches.
Above we covered the opportunities in Pandora Jewelry SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pandora Jewelry Threats
- Downturn in Global economy
- Continous increase in prices of Gold around the world
- Fluctuations in raw materials
- Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations
The threats in the SWOT Analysis of Pandora Jewelry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pandora Jewelry SWOT analysis.
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About Pandora Jewelry
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pandora Jewelry Overview | |
|---|---|
| Parent Company |
Pandora Jeweler |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
Unforgettable moments |
| USP |
Unique and versatile jeweler |
| Pandora Jewelry STP | |
| Segmentation |
Men and woman who comes in upper earning bracket and who loves diamonds. |
| Target Market |
Urban upper middle and upper class women |
| Positioning |
Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices |
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