1. SWOT Analysis
    2. ›
  2. Lifestyle and Retail
    3. ›
  3. Marks & Spencer SWOT Analysis

Marks & Spencer SWOT Analysis

Here is a detailed SWOT analysis of Marks & Spencer covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Marks & Spencer Strengths

  1. It is one of the most powerful retail brand with a top of the mind recall
  2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.
  3. They have their own branded labels
  4. It has over 1000+ stores present across 40 countries
  5. Over 80,000 employees form a part of the workforce globally

Above are the strengths in the SWOT Analysis of Marks & Spencer. The strengths of Marks & Spencer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marks & Spencer Weaknesses

  1. Strong competition from other retail brands means limited market share
  2. Being a popular brand, they need to protect their brand from misuse of fake imitation products

These were the weaknesses in the Marks & Spencer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marks & Spencer Opportunities

  1. M&S can develop their website
  2. They can introduce new market segments that offer more profit
  3. There are future opportunities in expanding their brand into China & India.

Above we covered the opportunities in Marks & Spencer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marks & Spencer Threats

  1. Other retail stores are a threat due to their discounted prices
  2. M&S being a global retailer means they are exposed to different political facts in countries they work in.
  3. Govt policies for retail stores

The threats in the SWOT Analysis of Marks & Spencer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Marks & Spencer SWOT analysis.

About Marks & Spencer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marks & Spencer Overview
Parent Company

Marks and Spencer Group plc
Category

Retail
Sector

Lifestyle and Retail
Tagline/ Slogan

Quality worth every penny
USP

One of the UK's leading retailers with around 21+ million customers each week.
Marks & Spencer STP
Segmentation

Cost conscious group
Target Market

Upper class and upper middle class
Positioning

High Quality within reach


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Marks & Spencer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin