Tesco SWOT Analysis
Here is a detailed SWOT analysis of Tesco covering strengths, weaknesses, opportunities and threats.
Tesco Strengths
- Tesco is one of the largest grocies and retail company based out of UK, having a strong presence on the London Stock Exchange
- Tesco has a diversified business ans offers products & services like books, clothing, electronics, furniture and software; financial services; telecom and internet services etc
- The company has their own their private label brands, which gives high brand equity in market
- Tesco follows new advanced packaging techniques which gives a unique differentiation to its consumer
- Tesco has over 400,000 employees worldwide working in different roles
- Has more than 7000 stores spread across various countries worldwide
- Tesco brand is well established due to its innovative marketing and advertising strategies, and good operations since its inception in 1919
- The annual revenue of the company worldwide is more than $60 billion
- The company has a complete ecommerce portal, allowing its customers to shop online and the goods are delivered directly at their home
- Tesco has focused on its digital marketing, and keeps its users engaged online via social media campaigns, online ads, discount coupons etc.
- For its loyal customers, the company has a good loyalty program, which is offers several benefits to repeat customers
Above are the strengths in the SWOT Analysis of Tesco. The strengths of Tesco looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tesco Weaknesses
- The company faced a legal issues & lawsuits which which hurt its brand image
- Tesco has limited presence in emerging countries compared to few competitors
These were the weaknesses in the Tesco SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tesco Opportunities
- Tesco can plan to enter into emerging markets and expand the area of its operations
- Leverage the digital media and its ecommerce presence in order to expand its reach to an international audience
- Acquisition of smaller chains and tie-ups can help boost the business of Tesco
Above we covered the opportunities in Tesco SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Tesco
Tesco Threats
- Products & services can be imitated by competitors so constant innovation required to achieve uniqueness
- Government policies and taxation can affect business operations of Tesco
- High competition from supply sides as maintaining relationship with them is big concerns for companies
The threats in the SWOT Analysis of Tesco are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tesco SWOT analysis.
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About Tesco
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tesco Overview | |
|---|---|
| Parent Company |
Tesco Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Every little helps |
| USP |
Tesco is one of the most prominent retail chain names globally |
| Tesco STP | |
| Segmentation |
Retail and departmental stores |
| Target Market |
Middle class and premium class households |
| Positioning |
Tesco is the retail store which helps customers in getting their daily needs |
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