Pets at Home SWOT Analysis
Here is a detailed SWOT analysis of Pets at Home covering strengths, weaknesses, opportunities and threats.
Pets at Home Strengths
- It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.
- Offers complete guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories, nutrition and consultation weight checks.
- Offers special deals and discounts to customers on select pets.
- Strong brand and efficient operations
Above are the strengths in the SWOT Analysis of Pets at Home. The strengths of Pets at Home looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pets at Home Weaknesses
- Reports of alleged mistreatment of animals, small fish caused a bad stain on their repute. So proper care of animals is lacking.
- Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt.
These were the weaknesses in the Pets at Home SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pets at Home Opportunities
- More young professionals living away from home alone and hence prefer pets. Hence their target group is increasing fast.
- Increasing purchasing power parity leading to improved lifestyles e.g – more spending on discretionary items.
- Expand network, animal selection and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.
- involved in CSR activities by their programs – buy homeless pets dinner.
- new deals and exciting discount, grooming offers for pets
Above we covered the opportunities in Pets at Home SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pets at Home Threats
- Health and disease risk of animals .
- Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt
- Competition laws an lack of large scale development space leading to merger of many stores.
The threats in the SWOT Analysis of Pets at Home are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pets at Home SWOT analysis.
About Pets at Home
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pets at Home Overview | |
|---|---|
| Parent Company |
Kohlberg Kravis Roberts |
| Category |
Pet supplies retailer |
| Sector | |
| Tagline/ Slogan |
Where pets come first |
| USP |
It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores. |
| Pets at Home STP | |
| Segmentation |
People who have pets and who love pets, want to own pets |
| Target Market |
Upper middle class people who are pet friendly and loves to own pets and are passionate about them |
| Positioning |
Pets at Home are a guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories. |
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