Here is a detailed SWOT analysis of NTUC FairPrice Co-Operative covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of NTUC FairPrice Co-Operative. The strengths of NTUC FairPrice Co-Operative looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the NTUC FairPrice Co-Operative SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in NTUC FairPrice Co-Operative SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of NTUC FairPrice Co-Operative are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the NTUC FairPrice Co-Operative SWOT analysis.
About NTUC FairPrice Co-Operative
The table below gives the brand overview along with its target market, segmentation, positioning & USP
NTUC FairPrice Co-Operative Overview | |
---|---|
Parent Company |
Singapore National Trades Union Congress (SNTUC) |
Category |
Supermarket Chain |
Sector | |
Tagline/ Slogan |
Singapore's very own |
USP |
Promise to provide a fair price |
NTUC FairPrice Co-Operative STP | |
Segmentation |
on the basis of Price, Age, Lifestyle |
Target Market |
Price conscious, Young Customer, Busy lifestyle |
Positioning |
Trusted place to shop, Moderate the cost of living in Singapore |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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