A&P Supermarkets SWOT Analysis
Here is a detailed SWOT analysis of A&P Supermarkets covering strengths, weaknesses, opportunities and threats.
A&P Supermarkets Strengths
- Fresh high quality food for the family dinner table
- Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
- In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
- Up to 20,000 store brand products are available
- Famous for its quality liquor
Above are the strengths in the SWOT Analysis of A&P Supermarkets. The strengths of A&P Supermarkets looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A&P Supermarkets Weaknesses
- The promotional deals which did not connect with the shoppers
- Many advertising campaigns which resulted in confusing customers
- Products are little bit overpriced as compared to other supermarkets
These were the weaknesses in the A&P Supermarkets SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A&P Supermarkets Opportunities
- Changing pricing strategy which may attract price sensitive customers
- New promotional deals which connects with the consumers
- Innovation in Supply Chain Technology
Above we covered the opportunities in A&P Supermarkets SWOT Analysis. The opportunities for any brand can include prospects of future growth.
A&P Supermarkets Threats
- Low priced competitors like Walmart; forced many chains to downsize
- Weak economy affects the sales tremendously
- Intense competitions from the existing competitors
- Because of recession customers migrated to Walmart in great numbers
The threats in the SWOT Analysis of A&P Supermarkets are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the A&P Supermarkets SWOT analysis.
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About A&P Supermarkets
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| A&P Supermarkets Overview | |
|---|---|
| Parent Company |
Tengelmann Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Fresh from your store to your door!; Fresh thinking since 1859, The Freshest Products |
| USP |
Fresh, high-quality food |
| A&P Supermarkets STP | |
| Segmentation |
Sells across all demographic segments |
| Target Group |
The middle and higher-income markets |
| Positioning |
One stop shopping centre |
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