Here is a detailed SWOT analysis of AT&T covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of AT&T. The strengths of AT&T looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the AT&T SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in AT&T SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about AT&T
The threats in the SWOT Analysis of AT&T are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AT&T SWOT analysis.
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About AT&T
The table below gives the brand overview along with its target market, segmentation, positioning & USP
AT&T Overview | |
---|---|
Parent Company |
American Telephone and Telegraph Company |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
Rethink Possible; America's Largest 4G Network |
USP |
AT&T is one of the largest provider of mobile & fixed telephony in US |
AT&T STP | |
Segmentation |
All users of mobile phones as well as Enterprises looking for network solutions |
Target Market |
Residential, Commercial & Governmental customers internationally |
Positioning |
AT&T offers high Speed Wireless Services through 4G and broadband and digital TV services |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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